A new job posting by Pfizer for a digital medicine and PDURS strategy lead reveals the pharmaceutical giant’s intent to enhance its digital health initiatives. This role will oversee the establishment of a PDURS Center of Excellence, guiding cross-functional teams in the design, validation, and launch of drug-digital solutions that comply with regulatory standards.
The term PDURS refers to Prescription Drug Use-Related Software, a concept recently addressed by the Food and Drug Administration in its draft guidance. This guidance outlines the expectations for drugmakers integrating software solutions, such as apps, that demonstrate a “meaningful improvement in a clinical outcome” when used alongside traditional drug therapies. If proven effective, these digital tools could be incorporated into drug labeling, unlocking new avenues for marketing and reimbursement, thus reshaping the landscape of pharmaceutical offerings.
Open the full market picture for your next decision →
