More than three dozen state attorneys general are urging Meta to enhance its enforcement of policies aimed at curbing misleading pharmaceutical and wellness advertisements for weight loss drugs on its platforms, Instagram and Facebook. The officials express concern over a notable increase in deceptive ads and are calling for stricter measures to address the proliferation of artificial intelligence-generated content within these advertisements.
In their correspondence to Meta, the attorneys general reference existing company policies that require pharmaceutical advertisers to provide accurate information regarding the medical efficacy and affordability of their products while targeting only adult audiences. Additionally, they highlight guidelines that prohibit health and wellness ads from promoting unrealistic body standards or making direct comparisons. Despite these regulations, the bipartisan group asserts that both platforms are inundated with advertisements that violate these standards, misleading consumers about the potential risks associated with compounded versions of popular weight loss drugs.
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